Job Description

Req Id: Website Content Writer

Location: Remote, Hartford, CT.

Client: CT DAS

Duration: 12+ Months

Job Description:

• The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut's websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
• You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.
  
  

Experiences Required for This Role

• Website Content Writing At least 3 years of measurable experience in the following:
  Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
  Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design\
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
  Aligning content with business goals, stakeholder objectives, and user needs
  Inventorying and auditing of content on a local or enterprise level
  Copywriting a high proficiency in writing for real people and motivating them to action
  Conducting in-depth research on industry-related topics to develop original content and optimize current content
  Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
  Editing content and proofreading material for errors and inconsistencies
• SEO and analytics At least 3 years of experience with the following:
  Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
  Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives
  Developing high-impact KPIs and tracking the measurable success of content
  Using customer research and site analytics to prove that content is meeting user needs
• Content Lifecycle Governance At least 3 years of experience and use cases with the following:
  Defining customers' needs and identifying content gaps that prevent successful digital experiences
  Optimizing and categorizing content to align with a service-oriented information architecture
  Working with subject matter experts to write clear text in plain language that achieves defined goals
  Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
  Structuring content in ways that customers are used to, and knowing the difference between features and benefits
  Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

• Website Writing and Content Management
  Knowledge of Sitecore or a comparable CMS
  Content creation for websites
  Expert copywriting and editing skills
  Content marketing
  SEO and analytics
  Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
  Effective communication skills
  High emotional intelligence
• High Functioning in Complex Situations
  Ability to distill complex concepts into simple ideas
  Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
  Comfort in suggesting better strategies or pointing out risks in current development efforts
  Dependable, organized, and equally able to work independently as well as in cross-functional team environments
• Team Player
  Supporting teammates' skills and behaviors through development and delivery
  Communication and collaboration with multiple departments and stakeholders
  Creative and analytical thinking with strong problem-solving skills
  Judgment in dealing effectively and diplomatically with government staff
  Ability to maintain strict confidentiality

Preferred Skills & Qualifications

• Other Desirable Skills
  Proficient in Sitecore CMS platform
  Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
  3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
  Proficient in Digital content standards and plain language guidelines
  Experience with chatbots, search consoles, and helpdesk services
  Proficiency with content tools, especially development, inventory/auditing, and SEO tools
  A portfolio of published online content
  Industry certification in a field-related discipline
  1 year of experience using customer relationship management platforms such as Salesforce
  1 year of experience using Google Analytics (preferable GA4)
  1 year of experience using data dashboard software like Power Bi

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