Job Description

Social Media Digital Marketing Manager

DO NOT APPLY IF ...
You haven’t participated in end-to-end brand-building campaigns, driven measurable growth through social and content channels, or presented metrics and strategy to hard-nosed peers and sceptical executives.

We’re seeking a Social Media Channels Digital Marketing Manager who lives and breathes multi-platform brand storytelling. You’ll own and build our current channels, create new ones and more, turning audience insights into scroll-stopping campaigns that'll drive the growth of all our brand's presence.

Why This Role Is Not for Everyone
This is a hands-on role where you will be thrown straight into the deep-end - proactivity and initiative is a must. You will work with and report to a senior Brands Marketing Manager and be expected to present, argue and communicate decisions and plans.

Office-based and collaborating closely with local and foreign nationals at our Zhejiang production site, near to an established town, commutable in under an hour from central Hangzhou.

If you're still interested
First submit your résumé / CV here and record a 2–3 minute video pitch outlining your fit.

What you’ll own
• Crafting and executing cross-platform strategies that align with brand values and commercial goals.
• Designing partnerships, from outreach to ROI analysis, to amplify our story in authentic voices.
• Producing and curating high-impact content, optimised natively for each channel and grounded in audience behaviour.
• Analysing performance metrics to refine tactics, report back on successes and sharpen future campaigns.

Job Requirements

What you must bring
• A proven track record of leading successful social media campaigns (show us the numbers).
• Deep, hands-on expertise with TikTok, X (Twitter), Instagram, YouTube and others.
• Strong analytical mindset: you can turn data into decisions, not just dashboards.
• Excellent communication and presentation skills.
• Proven ability to manage budgets and external agency/creative partnerships
• Bachelor’s degree in Marketing, Communications or equivalent

Required Languages
Native/Fluent English; conversational Chinese

Job Tags

Full time, Work at office, Local area

Similar Jobs