SEO Manager Job at Lightburn, Milwaukee, WI

Y0RPaVIzVGppVnB0RmNOclVyR0hSUk1tRnc9PQ==
  • Lightburn
  • Milwaukee, WI

Job Description

Lightburn is a 20-person digital agency in Milwaukee, WI. We work across a range of industries, with a strong concentration in B2B and manufacturing clients. We're looking for an SEO Manager to own search strategy across our client portfolio. The right candidate is someone who thinks deeply about how content, site structure, and search intent connect, and who stays genuinely curious about where search is headed.

This role is equal parts research, strategic thinking, and execution. You'll work closely with other members of our digital marketing team to develop keyword strategies, shape content recommendations, and build visibility for clients in a landscape that now includes AI-generated answers alongside traditional rankings. Search is changing fast, and this role will evolve with it.

NOTE: We strongly prefer candidates local to the Milwaukee area, but will consider remote candidates with the right qualifications.

What you'll be responsible for

Content Strategy & Research

  • Keyword research and search intent analysis that shape recommendations for site structure, new pages, and content priorities
  • A point of view on how and why clients should show up in AI-driven search experiences, not just traditional results
  • Content briefs and optimization roadmaps that give our team and clients something concrete to act on

Execution & Optimization

  • On-page and technical SEO work across client sites
  • Partnering with developers on technical priorities
  • Experiments designed to test hypotheses and move the needle

Performance Insights & Reporting

  • Clear reporting on search performance and trends using modern reporting tools
  • A role in defining how we measure SEO success as the discipline evolves
  • Recommendations that clients and internal teams can actually use

What to Know About This Role

This role balances strategy and execution, with a strong emphasis on content-side thinking. You'll develop SEO roadmaps and content recommendations, and you'll also get into the work of running experiments, analyzing results, and iterating. You'll have real autonomy as you build expertise with our clients. SEO is changing rapidly, and intellectual curiosity is as important here as technical skill. You'll be part of defining how we measure success in a world where visibility matters as much as clicks.

Requirements

Skills and Experience Required

  • 4+ years of experience in SEO or digital marketing with a strong SEO focus
  • Agency or professional services experience strongly preferred
  • Proven ability to develop SEO strategy and content optimization roadmaps
  • Strong keyword research and search intent analysis skills that translate into real recommendations
  • Experience developing content briefs and site structure recommendations
  • Technical SEO fluency: site structure, crawlability, structured data, page speed
  • Comfort working across multiple client accounts with different industries and needs
  • Strong written and verbal communication skills

Other Attributes We Love

  • Genuine curiosity about how search algorithms work and where the industry is headed
  • A point of view on generative search and AI-driven visibility, even if you're still developing it
  • Ability to balance strategic thinking with hands-on execution
  • Entrepreneurial spirit and comfort with increasing autonomy
  • Collaborative attitude and willingness to share what you're learning with the team

Benefits

  • Competitive salary basted on experience and industry-leading benefits, including generous vacation, flexible schedule, dental and medical insurance, 401(k), and all sorts of other fun stuff.

Job Tags

Local area, Remote work, Flexible hours

Similar Jobs

Girl Scouts of Colorado

Summer Camp Cook/Chef - Tomahawk Ranch - Girl Scouts of Colorado Job at Girl Scouts of Colorado

 ...Residential Camp Cook/Chef - Tomahawk Ranch Are you looking for a full-time, part-time, or temporary summer job? Come work for Tomahawk Ranch's commercial kitchen! We are hiring hard working and dedicated staff for weekends, and seasonal work! Pay: $22-$30/hour plus... 

BJC Healthcare

Ambulatory Nurse - Pediatrics / OB Job at BJC Healthcare

 ...and update according to department protocols. Uses critical nursing skills to assess and evaluate patient's physical, psychosocial...  ...Contribution ~401(k) plan with BJC match ~ Tuition Assistance available on first day ~ BJC Institute for Learning and Development... 

The Mesothelioma Center at Asbestos.com

Mailroom Assistant (Part-Time) Job at The Mesothelioma Center at Asbestos.com

 ...Are you detail-oriented, proactive, and looking for a meaningful part-time opportunity?The Mesothelioma Center at Asbestos.com (), is the industry leader for patient advocacy,seeking aMailroom Assistantto play a vital role in delivering comfort and resources to... 

Leonardo Worldwide Corporation

Senior Data Engineer Job at Leonardo Worldwide Corporation

 ...Within the Cyber & Security Division is our Data Practice which is where this role is...  ...beyond What you will do as a Senior Data Engineer This is a highly rewarding and hands...  ...Working knowledge of cloud platforms (AWS, Azure, GCP) with a focus on data security and... 

Peak Management

Property Accountant Job at Peak Management

 ...Looking for a career change in 2026? Come find out what makes Peak THE PLACE to work and live. Peak is looking for a ROCKSTAR Property Accountant to join our corporate team. The Property Accountant is responsible for the following: Prepare accurate and timely...